SEO Linking Strategies
Direct Consulting Group
Take the following steps in developing an effective linking strategy for your website:
- Look for links that not only work to increase your search engine ranking, but because of its potential value in directing new visitors to your site.
- Don’t use companies that offer link building services in a bulk or automated fashion. Search engines can easily tell when the same 50 sites are all linked to each other via a nearly identical links page. Certain companies are notorious for being “link farms”, filled with web pages that exist only for adding links to increase search engine ranking.
- When identifying complementary websites, take the time to analyze each website to determine if it would make logical business sense to have your company link to it and have their traffic visit your website.
- Check out your competition through “reverse link searches” - by looking at websites that are linking to your competitors and not to you, one can generate a competitive link analysis. Take great care not to only focus on large websites, but also we review industry specific link lists and web guides that serve your niche market.
Toronto Internet Marketing Services & Strategies for your business.