Why optimize your website?
Direct Consulting Group
Search Engines are the leading way that people are finding businesses online.
Advertising is all about finding the right people who are in need of your services at the right time. So how are customer’s finding services today?
As internet advertising continues to grow, it is becoming increasingly important for businesses to plan for their internet marketing future.
Statistics showing how people are finding websites online:
Search Engines: 81%
Link from another site: 59%
Viral Marketing (word of mouth): 56%
TV: 48%
Guessed URL: 41%
Online advertising: 20%
Radio: 19%
Direct Mail: 10%
(Forrester Research Inc.)
Other interesting statistics:
There are 180 million searches keyed every day – that’s a lot of people looking for specific websites or information.
90% of people do not look past the top 30 search results; of that, 62% do not go beyond the first page.
So what - they are just statistics…. Right?
One last stat – we promise.... 70% of people are actively looking for ways to block out, opt-out or eliminate advertising. Wow that is alot – so what does that have to do with search engine marketing?
To understand how important search engine marketing is you need to think of the last time you used a search engine and why - what were you looking for? Where you searching for something specific? Did you undergo multiple searches until you found what you were looking for?
You were reaching out for information. You were looking for a company, product or service that somebody else had to offer.
Right place, the Right time.
Search engine marketing is all about delivering specific and relevant information that consumers are actually looking for – just when they need it.
With so many advertising choices available for companies today, it is becoming more increasingly important for advertising dollars to be invested into medias that will achieve quality results while minimizing waste.
The internet as an advertising media continues to grow and search engine marketing leads the way to help online users locate websites. How are you going to stay ahead of your competition and planning for your future marketing?
Toronto Internet Marketing Services & Strategies for your business.